In the Year 2012: Nike is Official Provider of NFL Uniforms

Nike Designed Broncos'  Pants

For some this is exciting news, for others it is just another sign that 2012 will mark the end of the world. Where do you sit? Do you care? Do you think this will be exciting time for innovation and a solid addition to the history of NFL uniforms?
 
In an announcement made on Tuesday, Nike will become the official uniform provider for the NFL, beginning in 2012. Additionally, New Era will make the caps worn on the sidelines.

"Reebok will remain the league's official outfitter through the 2011 season. Beginning in April 2012, the official partners will be Nike, New Era, Under Armour, Gill, VF, Outerstuff and '47 Brand."

The announcement has already created an excitement on Wall Street. Darren Rovell, CNBC sports reporter, reported that the company's shares hit an all-time high of $83.40. Nike issued a statement in conjunction with the NFL's announcement.

"Nike is proud to become the official sponsor of the NFL," said Nike Brand president Charlie Denson. "With this relationship, Nike's position in our largest market in the world will be stronger than ever. We believe our agreement with the NFL enhances the Nike brand, and provides a significant opportunity to drive growth across the business -- both in our performance products and sportswear."

It's been a while since we have seen a Nike check on an NFL uniform (Well if you don't count the Denver Broncos). It will be interesting to see what happens in the years to come. It will be interesting to see who will bow down to Nike's plans for innovation and reinvent their team's identity at the hands Nike's designers.